I have been working at an insurance agency and have been in charge of managing social media content. Recently, we have been trying to spread the word about cyber liability. I sent out an email blast to all customers and we correlated how often data breaches happen to the need for cyber liability. Some clients replied inquiring about it. I then took the idea to Facebook and did some research about the number of data breaches in 2019. With that info it will encourage people to buy cyber liability. Real-life events can be a great marketing strategy to help spread awareness for the need for a product or service.
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