I think social media can be a great tool to be able to advertise a product at a low cost. Although, recently Instagram would like to remove the likes, and some celebrities have brought a new perspective to the potential change. People are afraid that when followers cannot see how many likes they are, the follower might be less likely to buy that product. It’s the idea that if you see 10k people like this product, you will most likely get it. I thought the like change was to prevent teens and users from comparing themselves and striving for approval by “likes”.
I also thought about a time Khloe Kardashian advertises this flat tummy tea which from stories is not that good for you, I haven’t done my research for this product, but that’s how she makes her money. But people are judging her for promoting a product that she most likely doesn’t use but wants her followers to use to lose weight? It’s a contradicting thought.
November 20th, 2019
Another post about social media and marketing. Most Instagram users may know that Instagram would like to get rid of the likes display. When I first heard this on the news, it was geared towards mental health and how young kids feel worthy based on likes. Some celebrities believe Instagram is doing this to prevent this free platform to market. If users can’t see that 10million people like Kylie Jenner’s eye shadow, will they buy it? That was my thought. But here is an article that perceived the dilemma from a different perspective. Read it and weep :)
https://www.emarketer.com/content/hiding-likes-on-instagram-could-change-influencer-marketing-for-the-better-marketers-say
November 25th, 2019
In relation to market segmentation. She provides products for a certain group of clients; individuals who like makeup, interested in skincare products, or a fan of the celebrity.
https://medium.com/@mariam.mohamed/the-kylie-effect-a-marketing-analysis-9eac0e1314af
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